Product Positioning

     I was intrigued by the talk of positioning in one of the videos, and it's not something I've thought much about with our brand, Nine Lashes. If you really stop and think, we're a Christian Rock band. What hurts this market isn't the demand for it, but it's the exposure for it. Christian radio doesn't bring in advertising dollars when their station plays more edgy music. What really generates revenue in the Christian industry is the more conservative music.
     So I would imagine that we face some choices. Either we make our music less edgy, or we find a different method to get our product before the eyes (or ears, rather) of those that want it. With bands larger than us, we can't really position ourselves as the "best" rock band. That's too subjective. But what I do think we can do is position ourselves as one of the most ministry oriented Christian Rock bands there are. This would resonate with youth pastors. And if we coupled worship music with our brand by branching out with a sort of side project (almost like Beats is a headphone company that exists under Apple since they bought it) that plays worship, we could be the best bargain for youth pastors wanting both a good time for their kids and a night of worship after.
     We need to find ways that we add value that no one else adds, and then we need to make sure our target audience knows what exactly it is that we bring to the table.