In the Christian music industry, your pricing really reflects a lot on your brand. We try to not book shows for $500, because, while it may pay the bills, it also sends the message that we're not worth more. If someone books Thousand Foot Krutch, they're expecting to pay a lot of money because that name is expected to draw a large crowd. Because of the association of price and prestige, we really have to be conscious about how much we charge. We need to be a cheaper alternative to, say, Disciple, but we can't send the message that they're not getting quality.
I think our answer is in the founding of our worship project, called Long Live The King. Since both Long Live The King and Nine Lashes are the same physical people, yet separate projects, we are able to offer promoters excellent prices while not sacrificing quality. No promoter would argue with getting a rock band, a worship act, and full, top-quality sound and lighting provided for over $1,000 cheaper. Even with things like food, they're essentially only having to feed one band while getting the performance and music of two.
This, I believe, is what will separate us from our competition, and I really believe it will propel us forward tremendously.
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