I don't know about a second career, but Donald Trump definitely capitalized on his reputation for successful business to brand the shows "The Apprentice" and then "The Celebrity Apprentice." The show was a hit for a few years. Now, even more so, his name is pretty much synonymous with business success.
As far as us using a celebrity, it's a no brainer. If we had someone ultra famous tweet about our album, we'd see a major spike in sales. Maybe we should start some drama about a celebrity on our Facebook! lol
In all seriousness, the music industry is built on this idea. Smaller bands buy onto larger tours. To the consumer, it looks as if the larger band approves of the opener, when in actuality the opener just paid enough money to win the spot. It's how you grow your brand in this industry.
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