1 Picture = 1000 Words

     I've heard the saying before, and I hadn't really paid much attention to it. It was a phrase of sentiment, and that's as far as my mind had taken it. But it seems that this statement is true in more ways than what (I believe, anyway) was intended.

     I read an article on Forbes.com about online marketing trends that dominated 2014. A very large portion of them were social media related. But the main idea behind all the successful marketing of 2014 is something I could term "information digestibility." Put simply, the most effective marketing was the simplest, and the most quickly understood.

     One of the points made in the article was the emergence of numerous social media networks. However, most never really got off the ground. But the ones who did had one thing in common: a focus on images. Pinterest and Instagram were among those mentioned. The success of these really points to the power of imagery. A Picture truly is worth a thousand words. Consumers can digest the information contained in an image way faster than a paragraph, not to mention the emotion an image an invoke almost instantly.

     I really want to take this approach on our next album in terms of title, artwork, etc. Simple is the name of the game.